it's not just The House of Atreus...it's the Home of Atreus!

[lapsedmodernist]

While swinging Fionn through the air at the playground today, I was conversing with thoroughbass

The Bass: There is this medical care management company, Atrius Health Care. It's spelled with an "i," but all I can think of is Atreus Medical Care: We will cut off parts of you, feed them to your relatives, then ask the gods to reconstitute you with ivory in place of bone.

Me: Atrius Health Care is kind of like the Chevy Nova for the classics majors, huh?

The Bass: Totally.

Oh, but thoroughbass, I found something even better:

ATREUS HOMES.

I especially like their tagline: "What's Your Dream? Make It Come True With Atreus Homes."

Well...I want to make sure I have a dining room appropriate for hosting truly divine feasts...no matter WHOM we are having for dinner....

Comments

[mzrowan.livejournal.com]

Yup, that's right up there with Samsara perfume.

[lapsedmodernist.livejournal.com]

ok now I feel daft, but I think I don't get it...is it just because of the incongruity of what the term means with the product?

[nunofthat.livejournal.com]

Am I dumb that I missed the Chevy Nova reference?

[lapsedmodernist.livejournal.com]

the reference is to an apocryphal but much passed-around story about how the Chevy Nova was a flop in Latin America, because the company hadn't realized that Nova in Spanish means "doesn't go."